Types of Internet advertising
Time to invest in the Internet media, we must know well about each and what benefits we bring. Then explain the different types of advertising in which we invest and a score to each one recommending or not.
Banners:
Banner ads are the most used for advertising on the Web. They are usually in the form of animated GIF or Flash multimedia format, where the former is only an image sequence is repeated and the second flight allows us more creative. The banners can appear in any size and in any sector of a website.
This format allows you to click on it, the user is automatically directed to the site associated with the message.
Although until a time the surveys showed that users felt annoyed by this form of advertising, today this trend is beginning to be reversed, since sailors are used to them in addition to sites that provide these advertisements have increased control and rigor of their inclusion, establishing some guidelines on the format of the file as weight, if they have borders or not, colors and even go through a human control to review and then publish.
Another feature of the banners of remembrance based on studies of a single exposure in front of one of these is about 12%, compared favorably with an ad on TV that is 10%.
Rating: Highly Recommended.
Popups:
Undoubtedly popups reached number one in teasing sailors. There are two types of popups, pop-ups that are loaded when you open or close a site and built windows that are the first you have to see a full page ad and after a few seconds redirects to the page you asked to see (this idea was taken from television, where you should see a commercial before watching the program).
Like banners, popups have the option to include a link in it, or to open directly from our site.
It may be that through this form of advertising we get attention and be seen without a doubt, but not the same when one is famous for good than bad.
Rating: Not recommended.
Email:
The email communication is advantageous only if it knows how to use. Unlike other media, using the e-mail messages have the potential to be delivered in a unique, one at a time.
Many companies send mail compulsively (called spam), which makes that block future emails from them and have an attitude of total rejection. The best in these cases is that we send considerable promotional and special occasions and, even better, users have agreed to receive these messages (permission marketing). However, there is a law that every email message must include a caption like “This is a promotional message. If you do not wish to receive please remove from here (link to a method to unsubscribe). “
To take into account, some advertisers are turning e-mail message to some traditional strategies humor to make your messages more palatable and interesting.
Rating: Highly Recommended.
Video and audio ads:
The video and audio ads in motion, require an initial click to play. This is a great disadvantage, yet it is reversed, and that once made the user click the animation look carefully.
The future of Internet advertising type of bandwidth depends delivered by ISPs and creativity working hard on this new way of delivering messages. Look at a time and analyze what happens.