Internet advertising
Internet advertising, also known as online advertising or online advertising is a type of advertising that is medium or channel of communication to the Internet.
Internet advertising allows us to present our products, services or websites to a large number of people and persuade them to buy our products, purchase our services or visit our website.
But apart from allowing greater coverage (which can easily reach people located in different parts of the world), another of the advantages of Internet advertising are its effectiveness, low cost, saving time given us easy measurement, flexibility, among others.
In Internet advertising, announcements or advertisements are usually made by the following elements:
text ads, text ads made ??up a title, a brief message and a link or link directed to the advertiser’s website. The text ads often have the feature to be integrated into the web site content, making them seem part of the content, and giving them a non-intrusive nature of advertising.
ads, known as banners , ads are square or rectangular format, which are composed of a static or animated. The banners allow to produce a visual impact, but also often have an embedded link that allows people to click on it, be directed to the advertiser’s website.
Other elements that usually form the ad or on the Internet are the links or links , emails, logos, videos, or anything else that can be viewed on the Internet.
Through the use of these items mentioned are possible various forms of Internet advertising, but the most popular and widely used are the following:
Rental of advertising space
One way to do Internet advertising is to rent advertising space on websites that allow them to place text ads or graphics in exchange for a periodic payment.
Most of them try websites such as portals or blogs, which allow this alternative to Internet advertising, but there are also programs or other means for this, such as Messenger or some online games.
If we’re going to use this form of advertising on the Internet, is to seek advice Web sites with high visitor traffic (although the higher the visitor traffic that has a web site, the more money they could collect), and have a similar theme to the product, service or website that we advertise.
Advertising Programs
Another way to advertise online is using advertising programs such as AdWords , which allows us to place our ad text or graphics on different websites related to the theme of our product, service or website, and pay only for clicks that people do in our ads.
Besides giving us the opportunity to reach a specific audience and pay only for clicks that people do in our ads, another advantage of adware is to allow us automatically to a large audience.
We just dedicated to design the ad and the program is responsible for placing advertising on various websites that are related to the theme of our report, although it is also possible to specify websites where we want our ads appear.
There are basically two ways to pay for this type of advertising on the Internet:
CPC (Cost Per Click): where we pay a certain amount of money only for clicks that people do in our ads (thus being directed to our website).
CPM (Cost Per Thousand): where we pay a certain amount of money every time our ads reach a thousand impressions, that is, every time our ads to be displayed a thousand times.
There are several advertising programs that allow this type of advertising, the best known being the program AdWords Google. Another program is the program called Facebook Ads Facebook.
E-mail
Another form of advertising on the Internet is to send announcements or e-mail advertising (advertising known as mailing ).
These ads or advertising messages usually made up of electronic brochures, letters, information about products or services, etc..
Many people or companies using this type of advertising on the Internet often send mass emails.
But when the recipients of these emails advertising have not requested this type of advertising, these emails may be considered as spam (unsolicited advertising) and the issuer may be denounced and punished by the authorities.
Which is why we must be careful when using this type of advertising, it is advisable to create a customer list or a newsletter, and send these emails only to those who integrate advertising our list or subscribe to our newsletter, although still , without abusing the practice.