1) People like to win things: gift them with something free. Offer something of quality so they feel that what you sell is also quality.

2) People like to “try before you buy”: where possible, give them some free sample, a “piece of cake” to make them with your mouth water. Examples: “30 Days Free,” “Free 1st Chapter”, “Free Tips”. This technique is one of the most efficient.

3) People like to buy from trusted people: Give them a chance to know a little about yourself, your business, time in business, customers, etc.. Try to be brief.4) People like to take advantages: add to your product, another product (s) (s) and almost “double” its perceived value. Although this technique is not anything new, it works amazingly well with any product.

5) People like to bring two advantages: offer them a “super irresistible package” of products or services. This will multiply the value of its offer.

6) People like to note: answer all e-mails they receive, and as quickly as possible. Often people just want to take some questions before buying.

7) People must be sure of doing good business: Publish testimonials of people who use your product. The potential customer will feel more secure knowing that other people have benefited from the product. . . and buy from you.